B2B marketers' optimism level in selected countries worldwide 2022

Published by
Julia Faria,
Sep 10, 2024
According to the survey conducted in September 2022, around 76 percent of business-to-business (B2B) marketers worldwide showed optimism about their marketing strategy despite economic uncertainties. The optimism level varied among countries. Over 90 percent of B2B marketers remained optimistic in India, the United States, Saudi Arabia, and the United Arab Emirates. The share in Germany and the United Kingdom amounted to 50 and 56 percent, respectively.

Optimism level among business-to-business (B2B) marketers in selected countries worldwide in 2022

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Release date

October 2022

Region

Worldwide

Survey time period

September 13 to 30, 2022

Number of respondents

1,700 respondents

Special properties

among B2B senior marketing leaders

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