The adoption of social commerce in Australia remains a niche activity, with only 14 percent of social shoppers making purchases at least weekly, according to a 2023 survey. This low frequency suggests that while social commerce is growing, it has yet to become a dominant purchase channel for many Australians, with several using social media more as a source for shopping inspiration, product research, and brand discovery.
Frequency of shoppers making purchases through social media in the past six months in Australia in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PayPal. (October 3, 2023). Frequency of shoppers making purchases through social media in the past six months in Australia in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1389376/australia-purchase-frequency-of-social-shoppers/
PayPal. "Frequency of shoppers making purchases through social media in the past six months in Australia in 2023." Chart. October 3, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1389376/australia-purchase-frequency-of-social-shoppers/
PayPal. (2023). Frequency of shoppers making purchases through social media in the past six months in Australia in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1389376/australia-purchase-frequency-of-social-shoppers/
PayPal. "Frequency of Shoppers Making Purchases through Social Media in The past Six Months in Australia in 2023." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1389376/australia-purchase-frequency-of-social-shoppers/
PayPal, Frequency of shoppers making purchases through social media in the past six months in Australia in 2023 Statista, https://www.statista.com/statistics/1389376/australia-purchase-frequency-of-social-shoppers/ (last visited December 22, 2024)
Frequency of shoppers making purchases through social media in the past six months in Australia in 2023 [Graph], PayPal, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1389376/australia-purchase-frequency-of-social-shoppers/
