In a survey conducted in 2023 among Australian online shoppers, around 27 percent of Millennials surveyed reported making purchases through social media in the past six months. Gen Z respondents followed closely, with 25 percent of respondents in this generation shopping through social media platforms.
Share of shoppers making purchases through social media in the past six months in Australia in 2023, by generation
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PayPal. (October 3, 2023). Share of shoppers making purchases through social media in the past six months in Australia in 2023, by generation [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1389369/australia-social-shoppers-by-generation/
PayPal. "Share of shoppers making purchases through social media in the past six months in Australia in 2023, by generation." Chart. October 3, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1389369/australia-social-shoppers-by-generation/
PayPal. (2023). Share of shoppers making purchases through social media in the past six months in Australia in 2023, by generation. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1389369/australia-social-shoppers-by-generation/
PayPal. "Share of Shoppers Making Purchases through Social Media in The past Six Months in Australia in 2023, by Generation." Statista, Statista Inc., 3 Oct 2023, https://www.statista.com/statistics/1389369/australia-social-shoppers-by-generation/
PayPal, Share of shoppers making purchases through social media in the past six months in Australia in 2023, by generation Statista, https://www.statista.com/statistics/1389369/australia-social-shoppers-by-generation/ (last visited November 05, 2024)
Share of shoppers making purchases through social media in the past six months in Australia in 2023, by generation [Graph], PayPal, October 3, 2023. [Online]. Available: https://www.statista.com/statistics/1389369/australia-social-shoppers-by-generation/
