As per a survey conducted in India in August 2022, about 37 percent of urban households did not own a linear TV connection, that is a direct-to-home (DTH) or cable connection. Meanwhile, a little over one-third of the respondents reported owning both a DTH and a connected TV connection during the survey period. Connected TV or CTV refers to a television or device directly connected to the internet that can stream content such as smart TVs, Amazon Fire TV sticks, etc.
Distribution of TV connections in urban households across India as of August 2022
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Interactive Avenues. (August 26, 2022). Distribution of TV connections in urban households across India as of August 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1389331/india-tv-connections-owned-in-urban-households/
Interactive Avenues. "Distribution of TV connections in urban households across India as of August 2022." Chart. August 26, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1389331/india-tv-connections-owned-in-urban-households/
Interactive Avenues. (2022). Distribution of TV connections in urban households across India as of August 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1389331/india-tv-connections-owned-in-urban-households/
Interactive Avenues. "Distribution of Tv Connections in Urban Households across India as of August 2022." Statista, Statista Inc., 26 Aug 2022, https://www.statista.com/statistics/1389331/india-tv-connections-owned-in-urban-households/
Interactive Avenues, Distribution of TV connections in urban households across India as of August 2022 Statista, https://www.statista.com/statistics/1389331/india-tv-connections-owned-in-urban-households/ (last visited January 08, 2025)
Distribution of TV connections in urban households across India as of August 2022 [Graph], Interactive Avenues, August 26, 2022. [Online]. Available: https://www.statista.com/statistics/1389331/india-tv-connections-owned-in-urban-households/
