A 2023 study revealed that while the Silent Generation and Baby Boomers in the United States preferred using paper coupons, Gen X, Milennials, and Gen Z were more inclined to use digital coupons. Millennials used digital coupons the most, with 70 percent of respondents preferring them.
Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort
Characteristic
Digital coupons
Paper coupons
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Researchscape. (February 5, 2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1389319/digital-paper-coupons-usage-us-generation/
Researchscape. "Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort." Chart. February 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1389319/digital-paper-coupons-usage-us-generation/
Researchscape. (2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1389319/digital-paper-coupons-usage-us-generation/
Researchscape. "Share of Shoppers Using Digital Vs. Paper Coupons in The United States as of 2023, by Generational Cohort." Statista, Statista Inc., 5 Feb 2023, https://www.statista.com/statistics/1389319/digital-paper-coupons-usage-us-generation/
Researchscape, Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort Statista, https://www.statista.com/statistics/1389319/digital-paper-coupons-usage-us-generation/ (last visited July 22, 2024)
Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort [Graph], Researchscape, February 5, 2023. [Online]. Available: https://www.statista.com/statistics/1389319/digital-paper-coupons-usage-us-generation/