A 2023 study revealed that while the Silent Generation and Baby Boomers in the United States preferred using paper coupons, Gen X, Milennials, and Gen Z were more inclined to use digital coupons. Millennials used digital coupons the most, with 70 percent of respondents preferring them.
Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort
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Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort
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Researchscape. (February 5, 2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1389319/digital-paper-coupons-usage-us-generation/
Researchscape. "Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort." Chart. February 5, 2023. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1389319/digital-paper-coupons-usage-us-generation/
Researchscape. (2023). Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1389319/digital-paper-coupons-usage-us-generation/
Researchscape. "Share of Shoppers Using Digital Vs. Paper Coupons in The United States as of 2023, by Generational Cohort." Statista, Statista Inc., 5 Feb 2023, https://www.statista.com/statistics/1389319/digital-paper-coupons-usage-us-generation/
Researchscape, Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort Statista, https://www.statista.com/statistics/1389319/digital-paper-coupons-usage-us-generation/ (last visited April 02, 2025)
Share of shoppers using digital vs. paper coupons in the United States as of 2023, by generational cohort [Graph], Researchscape, February 5, 2023. [Online]. Available: https://www.statista.com/statistics/1389319/digital-paper-coupons-usage-us-generation/
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