According to a survey conducted in December 2022, around 96 percent of Vietnamese consumers accepted or were considering accepting higher prices to purchase ethically produced products. Conversely, about 30 percent of respondents indicated they were unwilling to increase their spending on cruelty-free products. ESG products are of concern to the majority of respondents.
Willingness to spend more on sustainable products in Vietnam as of December 2022, by product type
Characteristic
Totally/maybe willing to
Not willing to
Do not concern
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PwC Vietnam. (April 5, 2023). Willingness to spend more on sustainable products in Vietnam as of December 2022, by product type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1389280/vietnam-willingness-to-pay-for-esg-products-by-category/
PwC Vietnam. "Willingness to spend more on sustainable products in Vietnam as of December 2022, by product type." Chart. April 5, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1389280/vietnam-willingness-to-pay-for-esg-products-by-category/
PwC Vietnam. (2023). Willingness to spend more on sustainable products in Vietnam as of December 2022, by product type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1389280/vietnam-willingness-to-pay-for-esg-products-by-category/
PwC Vietnam. "Willingness to Spend More on Sustainable Products in Vietnam as of December 2022, by Product Type." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1389280/vietnam-willingness-to-pay-for-esg-products-by-category/
PwC Vietnam, Willingness to spend more on sustainable products in Vietnam as of December 2022, by product type Statista, https://www.statista.com/statistics/1389280/vietnam-willingness-to-pay-for-esg-products-by-category/ (last visited August 24, 2024)
Willingness to spend more on sustainable products in Vietnam as of December 2022, by product type [Graph], PwC Vietnam, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1389280/vietnam-willingness-to-pay-for-esg-products-by-category/
