As of March 2023, McDonald's was ranked as the leading quick-service restaurant (QSR) brand in Singapore. with a consideration index score of 50.2. Singapore-based Kopitiam ranked second, with a score of 30.4.
Leading quick service restaurant (QSR) brands in Singapore as of March 2023, by index score
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Index ranking
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Brands are ranked according to the brand consideration score – which is determined by asking consumers “When you are in the market next to eat/drink at a casual dining and beverage outlet, from which of the following brands would you consider?”
Index scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
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YouGov. (March 10, 2023). Leading quick service restaurant (QSR) brands in Singapore as of March 2023, by index score [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1389253/singapore-leading-quick-service-restaurants-by-index-score/
YouGov. "Leading quick service restaurant (QSR) brands in Singapore as of March 2023, by index score." Chart. March 10, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1389253/singapore-leading-quick-service-restaurants-by-index-score/
YouGov. (2023). Leading quick service restaurant (QSR) brands in Singapore as of March 2023, by index score. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1389253/singapore-leading-quick-service-restaurants-by-index-score/
YouGov. "Leading Quick Service Restaurant (Qsr) Brands in Singapore as of March 2023, by Index Score." Statista, Statista Inc., 10 Mar 2023, https://www.statista.com/statistics/1389253/singapore-leading-quick-service-restaurants-by-index-score/
YouGov, Leading quick service restaurant (QSR) brands in Singapore as of March 2023, by index score Statista, https://www.statista.com/statistics/1389253/singapore-leading-quick-service-restaurants-by-index-score/ (last visited July 22, 2024)
Leading quick service restaurant (QSR) brands in Singapore as of March 2023, by index score [Graph], YouGov, March 10, 2023. [Online]. Available: https://www.statista.com/statistics/1389253/singapore-leading-quick-service-restaurants-by-index-score/
