As of August 2024, McDonald's was ranked as the leading quick-service restaurant (QSR) brand in Singapore with a consideration index score of 31.9. Popular dim sum chain restaurant Din Tai Fung ranked second, with a score of 23.9.
Leading quick service restaurant (QSR) brands in Singapore as of August 2024, by index score
Brands are ranked according to the brand consideration score – which is determined by asking consumers “When you are in the market next to eat/drink at a casual dining and beverage outlet, from which of the following brands would you consider?”
Index scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
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QSR Media Australia. (October 2, 2024). Leading quick service restaurant (QSR) brands in Singapore as of August 2024, by index score [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1389253/singapore-leading-quick-service-restaurants-by-index-score/
QSR Media Australia. "Leading quick service restaurant (QSR) brands in Singapore as of August 2024, by index score." Chart. October 2, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1389253/singapore-leading-quick-service-restaurants-by-index-score/
QSR Media Australia. (2024). Leading quick service restaurant (QSR) brands in Singapore as of August 2024, by index score. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1389253/singapore-leading-quick-service-restaurants-by-index-score/
QSR Media Australia. "Leading Quick Service Restaurant (Qsr) Brands in Singapore as of August 2024, by Index Score." Statista, Statista Inc., 2 Oct 2024, https://www.statista.com/statistics/1389253/singapore-leading-quick-service-restaurants-by-index-score/
QSR Media Australia, Leading quick service restaurant (QSR) brands in Singapore as of August 2024, by index score Statista, https://www.statista.com/statistics/1389253/singapore-leading-quick-service-restaurants-by-index-score/ (last visited December 22, 2024)
Leading quick service restaurant (QSR) brands in Singapore as of August 2024, by index score [Graph], QSR Media Australia, October 2, 2024. [Online]. Available: https://www.statista.com/statistics/1389253/singapore-leading-quick-service-restaurants-by-index-score/
