In 2023, 32 percent of adults in the United States believed that stronger performances by the national team in the men's FIFA World Cup would boost soccer's popularity in the country, more than any other single scenario. Meanwhile, 30 percent of respondents believed that having more stars in the MLS would make soccer more attractive in the United States.
Scenarios that would make soccer more popular in the United States in 2023
Characteristic
Share of respondents that believed scenario would make soccer more popular
If the U.S. men's national team did better at the World Cup
32%
If more U.S. and international games were shown on cable TV
30%
If the MLS had more top players
30%
If streaming services showed more live U.S. and international games
29%
If cable TV showed more live U.S. and international games
29%
If more professional games were played nearby
27%
If streaming services showed more international games delayed for U.S. time zones
26%
If nearby professional games were cheaper to attend
26%
If cable TV showed more international games delayed for U.S. time zones
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Morning Consult. (July 18, 2023). Scenarios that would make soccer more popular in the United States in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1389232/us-soccer-improved-popularity-scenarios/
Morning Consult. "Scenarios that would make soccer more popular in the United States in 2023." Chart. July 18, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1389232/us-soccer-improved-popularity-scenarios/
Morning Consult. (2023). Scenarios that would make soccer more popular in the United States in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1389232/us-soccer-improved-popularity-scenarios/
Morning Consult. "Scenarios That Would Make Soccer More Popular in The United States in 2023." Statista, Statista Inc., 18 Jul 2023, https://www.statista.com/statistics/1389232/us-soccer-improved-popularity-scenarios/
Morning Consult, Scenarios that would make soccer more popular in the United States in 2023 Statista, https://www.statista.com/statistics/1389232/us-soccer-improved-popularity-scenarios/ (last visited August 25, 2024)
Scenarios that would make soccer more popular in the United States in 2023 [Graph], Morning Consult, July 18, 2023. [Online]. Available: https://www.statista.com/statistics/1389232/us-soccer-improved-popularity-scenarios/
