During a March 2023 survey among B2B marketers in the United States, 49 percent of respondents stated that changes in budget and hiring negatively affected the area of content creation/strategy. Another 44 percent mentioned that customer marketing was impacted by budget cuts and hiring freezes.
Marketing areas most negatively affected by budget/hiring changes according to business-to-business (B2B) marketers in the United States in March 2023
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Share of respondents
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Integrate. (April 25, 2023). Marketing areas most negatively affected by budget/hiring changes according to business-to-business (B2B) marketers in the United States in March 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1389192/b2b-marketing-budgets-change-us/
Integrate. "Marketing areas most negatively affected by budget/hiring changes according to business-to-business (B2B) marketers in the United States in March 2023." Chart. April 25, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1389192/b2b-marketing-budgets-change-us/
Integrate. (2023). Marketing areas most negatively affected by budget/hiring changes according to business-to-business (B2B) marketers in the United States in March 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1389192/b2b-marketing-budgets-change-us/
Integrate. "Marketing Areas Most Negatively Affected by Budget/Hiring Changes According to Business-to-business (B2b) Marketers in The United States in March 2023." Statista, Statista Inc., 25 Apr 2023, https://www.statista.com/statistics/1389192/b2b-marketing-budgets-change-us/
Integrate, Marketing areas most negatively affected by budget/hiring changes according to business-to-business (B2B) marketers in the United States in March 2023 Statista, https://www.statista.com/statistics/1389192/b2b-marketing-budgets-change-us/ (last visited August 24, 2024)
Marketing areas most negatively affected by budget/hiring changes according to business-to-business (B2B) marketers in the United States in March 2023 [Graph], Integrate, April 25, 2023. [Online]. Available: https://www.statista.com/statistics/1389192/b2b-marketing-budgets-change-us/
