Nearly 50 percent of business-to-business (B2B) marketers surveyed worldwide in 2022 considered LinkedIn "extremely" or "very effective" in reaching marketing goals. For another 40 percent of respondents, the platform was "somewhat effective" for marketing purposes. LinkedIn was considered the social media where marketers get the best results from paid content.
LinkedIn's effectiveness according to business-to-business (B2B) content marketers worldwide as of July 2022
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Content Marketing Institute. (July 1, 2022). LinkedIn's effectiveness according to business-to-business (B2B) content marketers worldwide as of July 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1389160/linkedin-effectiveness-for-b2b-marketers-worldwide/
Content Marketing Institute. "LinkedIn's effectiveness according to business-to-business (B2B) content marketers worldwide as of July 2022." Chart. July 1, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1389160/linkedin-effectiveness-for-b2b-marketers-worldwide/
Content Marketing Institute. (2022). LinkedIn's effectiveness according to business-to-business (B2B) content marketers worldwide as of July 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1389160/linkedin-effectiveness-for-b2b-marketers-worldwide/
Content Marketing Institute. "Linkedin's Effectiveness According to Business-to-business (B2b) Content Marketers Worldwide as of July 2022." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1389160/linkedin-effectiveness-for-b2b-marketers-worldwide/
Content Marketing Institute, LinkedIn's effectiveness according to business-to-business (B2B) content marketers worldwide as of July 2022 Statista, https://www.statista.com/statistics/1389160/linkedin-effectiveness-for-b2b-marketers-worldwide/ (last visited November 21, 2024)
LinkedIn's effectiveness according to business-to-business (B2B) content marketers worldwide as of July 2022 [Graph], Content Marketing Institute, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1389160/linkedin-effectiveness-for-b2b-marketers-worldwide/
