During a global survey released in early 2022, 86 percent of responding creative partners reported believing that it was most important to upskill talent in strategic creative thinking. Among overall respondents, 56 percent of brands and 55 percent of creative partners stated that securing talent is the most difficult aspect of transformational creativity for them to deliver. Meanwhile, only 10 percent of brands expressed extreme confidence in applying commercially successful creativity.
Attitudes toward creativity among agencies, brands, and creative partners worldwide as of February 2022
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Cannes Lions. (February 23, 2022). Attitudes toward creativity among agencies, brands, and creative partners worldwide as of February 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1389149/attitudes-creativity-cannes-lions/
Cannes Lions. "Attitudes toward creativity among agencies, brands, and creative partners worldwide as of February 2022." Chart. February 23, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1389149/attitudes-creativity-cannes-lions/
Cannes Lions. (2022). Attitudes toward creativity among agencies, brands, and creative partners worldwide as of February 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1389149/attitudes-creativity-cannes-lions/
Cannes Lions. "Attitudes toward Creativity among Agencies, Brands, and Creative Partners Worldwide as of February 2022." Statista, Statista Inc., 23 Feb 2022, https://www.statista.com/statistics/1389149/attitudes-creativity-cannes-lions/
Cannes Lions, Attitudes toward creativity among agencies, brands, and creative partners worldwide as of February 2022 Statista, https://www.statista.com/statistics/1389149/attitudes-creativity-cannes-lions/ (last visited November 22, 2024)
Attitudes toward creativity among agencies, brands, and creative partners worldwide as of February 2022 [Graph], Cannes Lions, February 23, 2022. [Online]. Available: https://www.statista.com/statistics/1389149/attitudes-creativity-cannes-lions/
