When asked in a 2023 survey, the generation who said that the use of diverse models was most important to them personally when shopping for apparel was Baby Boomers. 28 percent of respondents from this generation stated that. Gen Z wasn't far behind, with 27 percent.
Share of consumers in the United States who personally think having diverse models is very important when shopping for apparel in 2023, by generation
The birth years of each generation are as follows:
Gen Z 1997-2012
Gen Y / Millennial 1981-1996
Gen X 1965 - 1980
Baby Boomer 1946 - 1964
Silent Generation 1928 - 1945
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CivicScience. (May 4, 2023). Share of consumers in the United States who personally think having diverse models is very important when shopping for apparel in 2023, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1388876/us-importance-of-diverse-models-by-generation/
CivicScience. "Share of consumers in the United States who personally think having diverse models is very important when shopping for apparel in 2023, by generation." Chart. May 4, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1388876/us-importance-of-diverse-models-by-generation/
CivicScience. (2023). Share of consumers in the United States who personally think having diverse models is very important when shopping for apparel in 2023, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1388876/us-importance-of-diverse-models-by-generation/
CivicScience. "Share of Consumers in The United States Who Personally Think Having Diverse Models Is Very Important When Shopping for Apparel in 2023, by Generation." Statista, Statista Inc., 4 May 2023, https://www.statista.com/statistics/1388876/us-importance-of-diverse-models-by-generation/
CivicScience, Share of consumers in the United States who personally think having diverse models is very important when shopping for apparel in 2023, by generation Statista, https://www.statista.com/statistics/1388876/us-importance-of-diverse-models-by-generation/ (last visited November 22, 2024)
Share of consumers in the United States who personally think having diverse models is very important when shopping for apparel in 2023, by generation [Graph], CivicScience, May 4, 2023. [Online]. Available: https://www.statista.com/statistics/1388876/us-importance-of-diverse-models-by-generation/
