Prime Day has the effect of retaining and engaging online shoppers. A worldwide survey carried out before the 2023 edition indicated that 91 percent of Prime Day users had already shopped during previous editions of the sale event. More than that, 85 percent of consumers familiar with Amazon Prime Day even wished for the sale event to be repeated twice a year.
Opinions and shopping habits during Amazon Prime Day in 2023
Characteristic
Share of respondents
Have purchased during previous editions of Prime Day
91%
Would love two Prime Day events a year
85%
Prefer to wait until Prime Day to bag a better deal, even if a product was on sale in the lead up
63%
Will research products to purchase before Prime Day
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Skai. (July 6, 2023). Opinions and shopping habits during Amazon Prime Day in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1388874/amazon-prime-day-purchase-intentions/
Skai. "Opinions and shopping habits during Amazon Prime Day in 2023." Chart. July 6, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1388874/amazon-prime-day-purchase-intentions/
Skai. (2023). Opinions and shopping habits during Amazon Prime Day in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1388874/amazon-prime-day-purchase-intentions/
Skai. "Opinions and Shopping Habits during Amazon Prime Day in 2023." Statista, Statista Inc., 6 Jul 2023, https://www.statista.com/statistics/1388874/amazon-prime-day-purchase-intentions/
Skai, Opinions and shopping habits during Amazon Prime Day in 2023 Statista, https://www.statista.com/statistics/1388874/amazon-prime-day-purchase-intentions/ (last visited July 22, 2024)
Opinions and shopping habits during Amazon Prime Day in 2023 [Graph], Skai, July 6, 2023. [Online]. Available: https://www.statista.com/statistics/1388874/amazon-prime-day-purchase-intentions/
