Purchase habits during Amazon Prime Day 2023

Published by Daniela Coppola, Aug 10, 2024
Prime Day has the effect of retaining and engaging online shoppers. A worldwide survey carried out before the 2023 edition indicated that 91 percent of Prime Day users had already shopped during previous editions of the sale event. More than that, 85 percent of consumers familiar with Amazon Prime Day even wished for the sale event to be repeated twice a year.

Opinions and shopping habits during Amazon Prime Day in 2023

CharacteristicShare of respondents
Have purchased during previous editions of Prime Day 91%
Would love two Prime Day events a year 85%
Prefer to wait until Prime Day to bag a better deal, even if a product was on sale in the lead up 63%
Will research products to purchase before Prime Day 61%
Price is an extremely important factor 61%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents91%91%85%85%63%63%61%61%61%61%Have purchased during previous editions of Prime DayWould love two Prime Day events a yearPrefer to wait until Prime Day to bag a better deal, even if a productwas on sale in the lead upWill research products to purchase before Prime DayPrice is an extremely important factor
0%10%20%30%40%50%60%70%80%90%100%110%

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Source

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Release date

July 2023

Region

Worldwide

Survey time period

June 2023

Number of respondents

1,000 respondents

Special properties

consumers familiar with Prime Day

Supplementary notes

The source did not specify the date of survey.

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