Hotel market sales distribution Europe 2023

In 2023, the majority of hotel market sales in Europe were made online, at an estimated 78 percent. The share of European online hotel sales has seen steady growth since 2017, and this year-over-year growth is forecast to continue until 2028.

Sales distribution of the hotel market in Europe from 2017 to 2023, with a forecast until 2028, by channel

Characteristic	Online	Offline
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Supplementary notes

Data provided by Statista Mobility Market Insights are estimates.

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