When asked in a 2023 survey, the generation who said that inclusive sizing is most important to them personally when shopping for clothing was Baby Boomers. Over one-third of respondents from this generation said that inclusive sizing was very important. In comparison, 14 percent of Gen Z answered the same.
Share of consumers in the United States to whom inclusive sizing is personally very important when shopping for apparel in 2023, by generation
The birth years of each generation are as follows:
Gen Z 1997-2012
Gen Y / Millennial 1981-1996
Gen X 1965 - 1980
Baby Boomer 1946 - 1964
Silent Generation 1928 - 1945
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CivicScience. (May 4, 2023). Share of consumers in the United States to whom inclusive sizing is personally very important when shopping for apparel in 2023, by generation [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1388839/us-importance-of-inclusive-sizing-by-generation/
CivicScience. "Share of consumers in the United States to whom inclusive sizing is personally very important when shopping for apparel in 2023, by generation." Chart. May 4, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1388839/us-importance-of-inclusive-sizing-by-generation/
CivicScience. (2023). Share of consumers in the United States to whom inclusive sizing is personally very important when shopping for apparel in 2023, by generation. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1388839/us-importance-of-inclusive-sizing-by-generation/
CivicScience. "Share of Consumers in The United States to Whom Inclusive Sizing Is Personally Very Important When Shopping for Apparel in 2023, by Generation." Statista, Statista Inc., 4 May 2023, https://www.statista.com/statistics/1388839/us-importance-of-inclusive-sizing-by-generation/
CivicScience, Share of consumers in the United States to whom inclusive sizing is personally very important when shopping for apparel in 2023, by generation Statista, https://www.statista.com/statistics/1388839/us-importance-of-inclusive-sizing-by-generation/ (last visited December 03, 2024)
Share of consumers in the United States to whom inclusive sizing is personally very important when shopping for apparel in 2023, by generation [Graph], CivicScience, May 4, 2023. [Online]. Available: https://www.statista.com/statistics/1388839/us-importance-of-inclusive-sizing-by-generation/
