According to a 2023 survey conducted in Italy, the primary motivation for attending a live shopping session was the assurance of liking the purchased items, cited by roughly two-thirds of respondents. Additionally, 16 percent of those surveyed expressed motivation in being among the first to purchase the promoted product. However, Italian consumers also noted several barriers to utilizing this service. Half of the respondents indicated their reluctance to shop on social networks, which are the main platforms hosting live shopping events.
Main usage drivers and barriers among those interested in attending a live shopping session in Italy in 2023
* 372 respondents interested in participating to a live shopping session.
** 279 respondents not interested in participating to a live shopping session.
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YouGov Italy. (May 22, 2023). Main usage drivers and barriers among those interested in attending a live shopping session in Italy in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1388814/pros-cons-live-shopping-italy/
YouGov Italy. "Main usage drivers and barriers among those interested in attending a live shopping session in Italy in 2023." Chart. May 22, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1388814/pros-cons-live-shopping-italy/
YouGov Italy. (2023). Main usage drivers and barriers among those interested in attending a live shopping session in Italy in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1388814/pros-cons-live-shopping-italy/
YouGov Italy. "Main Usage Drivers and Barriers among Those Interested in Attending a Live Shopping Session in Italy in 2023." Statista, Statista Inc., 22 May 2023, https://www.statista.com/statistics/1388814/pros-cons-live-shopping-italy/
YouGov Italy, Main usage drivers and barriers among those interested in attending a live shopping session in Italy in 2023 Statista, https://www.statista.com/statistics/1388814/pros-cons-live-shopping-italy/ (last visited December 21, 2024)
Main usage drivers and barriers among those interested in attending a live shopping session in Italy in 2023 [Graph], YouGov Italy, May 22, 2023. [Online]. Available: https://www.statista.com/statistics/1388814/pros-cons-live-shopping-italy/
