DOOH KPIs used in the UK 2022

Published by Statista Research Department, Mar 11, 2024
During a 2022 survey carried out in the United Kingdom (UK), 70 percent of responding marketers stated they always or usually used brand awareness as a key performance indicator (KPI) for theie programmatic digital-out-home campaigns. That was the most commonly used KPI for this type of ads.

Key performance indicators (KPIs) used for programmatic digital out-of-home (DOOH) advertising in the United Kingdom (UK) as of November 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

February 2023

Region

United Kingdom

Survey time period

November 2022

Number of respondents

200 respondents

Special properties

among brand and agency marketers with experience in planning and/or buying programmatic DOOH and at least one other channel within the last 12 months

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital out-of-home advertising in the United Kingdom (UK) "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital out-of-home advertising in the United Kingdom (UK)

Global market overview

5

UK market overview

6

Screens

4

Marketer insights

6

Sustainability

3

Further related statistics

2

Further Content: You might find this interesting as well

Statistics

Topics

Digital out-of-home advertising in the UKAdvertising in the UKDigital marketing in the UKOut-of-home advertising in the UKInfluencer marketing in the United Kingdom (UK)
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.