DOOH KPIs used in the UK 2022

Published by Statista Research Department, Mar 11, 2024
During a 2022 survey carried out in the United Kingdom (UK), 70 percent of responding marketers stated they always or usually used brand awareness as a key performance indicator (KPI) for theie programmatic digital-out-home campaigns. That was the most commonly used KPI for this type of ads.

Key performance indicators (KPIs) used for programmatic digital out-of-home (DOOH) advertising in the United Kingdom (UK) as of November 2022

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Release date

February 2023

Region

United Kingdom

Survey time period

November 2022

Number of respondents

200 respondents

Special properties

among brand and agency marketers with experience in planning and/or buying programmatic DOOH and at least one other channel within the last 12 months

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Digital out-of-home advertising in the UKAdvertising in the UKDigital marketing in the UKOut-of-home advertising in the UKInfluencer marketing in the United Kingdom (UK)
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