According to a survey conducted in December 2022, more than 50 percent of respondents in Vietnam confirmed switching to other retailers primarily due to better prices or promotions. Better shipping or delivery price is also one of the most important motivations for Vietnamese consumers to switch retail channels, with around 40 percent of surveyed respondents.
Leading motivations for switching retail channels in Vietnam as of December 2022
The source did not mention the type of survey used.
Original question: "You mentioned that you switched to a different store/website when purchasing the following product/service. What was the reason for this?"
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McKinsey & Company. (February 23, 2023). Leading motivations for switching retail channels in Vietnam as of December 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1388750/vietnam-reasons-for-retailers-switching/
McKinsey & Company. "Leading motivations for switching retail channels in Vietnam as of December 2022." Chart. February 23, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1388750/vietnam-reasons-for-retailers-switching/
McKinsey & Company. (2023). Leading motivations for switching retail channels in Vietnam as of December 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1388750/vietnam-reasons-for-retailers-switching/
McKinsey & Company. "Leading Motivations for Switching Retail Channels in Vietnam as of December 2022." Statista, Statista Inc., 23 Feb 2023, https://www.statista.com/statistics/1388750/vietnam-reasons-for-retailers-switching/
McKinsey & Company, Leading motivations for switching retail channels in Vietnam as of December 2022 Statista, https://www.statista.com/statistics/1388750/vietnam-reasons-for-retailers-switching/ (last visited December 30, 2024)
Leading motivations for switching retail channels in Vietnam as of December 2022 [Graph], McKinsey & Company, February 23, 2023. [Online]. Available: https://www.statista.com/statistics/1388750/vietnam-reasons-for-retailers-switching/
