In 2022, business-to-business (B2B) advertising spending in the United States amounted to 32 billion U.S. dollars, up from 28.9 billion dollars in the previous year. Investments in B2B advertising are expected to keep the upward trend, reaching roughly 37.7 billion dollars in 2024.
Business-to-business (B2B) advertising spending in the United States from 2020 to 2024
(in billion U.S. dollars)
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Trade Desk (The Current). (March 9, 2023). Business-to-business (B2B) advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1388720/b2b-ad-spend-us/
Trade Desk (The Current). "Business-to-business (B2B) advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars)." Chart. March 9, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1388720/b2b-ad-spend-us/
Trade Desk (The Current). (2023). Business-to-business (B2B) advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1388720/b2b-ad-spend-us/
Trade Desk (The Current). "Business-to-business (B2b) Advertising Spending in The United States from 2020 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 9 Mar 2023, https://www.statista.com/statistics/1388720/b2b-ad-spend-us/
Trade Desk (The Current), Business-to-business (B2B) advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1388720/b2b-ad-spend-us/ (last visited December 30, 2024)
Business-to-business (B2B) advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars) [Graph], Trade Desk (The Current), March 9, 2023. [Online]. Available: https://www.statista.com/statistics/1388720/b2b-ad-spend-us/
