In 2022, business-to-business (B2B) advertising spending in the United States amounted to 32 billion U.S. dollars, up from 28.9 billion dollars in the previous year. Investments in B2B advertising are expected to keep the upward trend, reaching roughly 37.7 billion dollars in 2024.
Business-to-business (B2B) advertising spending in the United States from 2020 to 2024
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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Trade Desk (The Current). (March 9, 2023). Business-to-business (B2B) advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1388720/b2b-ad-spend-us/
Trade Desk (The Current). "Business-to-business (B2B) advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars)." Chart. March 9, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1388720/b2b-ad-spend-us/
Trade Desk (The Current). (2023). Business-to-business (B2B) advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1388720/b2b-ad-spend-us/
Trade Desk (The Current). "Business-to-business (B2b) Advertising Spending in The United States from 2020 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 9 Mar 2023, https://www.statista.com/statistics/1388720/b2b-ad-spend-us/
Trade Desk (The Current), Business-to-business (B2B) advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1388720/b2b-ad-spend-us/ (last visited July 22, 2024)
Business-to-business (B2B) advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars) [Graph], Trade Desk (The Current), March 9, 2023. [Online]. Available: https://www.statista.com/statistics/1388720/b2b-ad-spend-us/