Number of digital banking users in selected countries worldwide 2024

Digital banking has taken the financial world by storm, with the United States leading the charge. In 2024, the U.S. boasted an estimated 61.7 million digital banking users, narrowly edging out Brazil's 59 million. This digital banking revolution has spread globally, with countries like Russia, the United Kingdom, and India also seeing significant user adoption. The stark contrast between the top two countries and the rest of the world highlights the rapid growth and acceptance of digital banking in certain markets.

Pandemic-driven acceleration

The COVID-19 pandemic acted as a catalyst for digital banking adoption. In April 2020, 30 percent of customers worldwide reported increased use of mobile banking apps compared to the previous year. While only 19 percent expected to maintain this higher usage post-pandemic, the trend has clearly shifted towards digital banking solutions. This surge in adoption aligns with the growing number of digital banking users observed across various countries, indicating a lasting change in consumer banking habits.

Leading digital banks

WeBank, a Chinese digital bank, stands out as the leading digital bank in terms of users, with an impressive 399 million customers reported at the end of 2024. Other major players include Rakuten with 145.5 million customers and Nubank with 100 million users. In Europe, Revolut was the digital bank with the widest customer base, with 50 million customers at the end of 2024.