In 2023, television was the recipient of 90 percent of all advertising investments in Portugal. Internet advertising received almost four percent of ad investments made in the country, and outdoor advertising was placed third, with 2.2 percent of ad investments.
Distribution of advertising investments in Portugal in 2023, by medium
Characteristic
Share of investments
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Grupo Marktest. (February 6, 2024). Distribution of advertising investments in Portugal in 2023, by medium [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/
Grupo Marktest. "Distribution of advertising investments in Portugal in 2023, by medium." Chart. February 6, 2024. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/
Grupo Marktest. (2024). Distribution of advertising investments in Portugal in 2023, by medium. Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/
Grupo Marktest. "Distribution of Advertising Investments in Portugal in 2023, by Medium." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/
Grupo Marktest, Distribution of advertising investments in Portugal in 2023, by medium Statista, https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/ (last visited July 04, 2024)
Distribution of advertising investments in Portugal in 2023, by medium [Graph], Grupo Marktest, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/