Distribution of e-commerce eye makeup market SEA 2024, by segment

Published by Statista Research Department, Nov 9, 2024

As of June 2024, mascara was the leading eye makeup segment, with about 25.4 percent of the e-commerce eye makeup market in Southeast Asia. In comparison, the eyeliner makeup segment accounted for around 13.3 percent of the e-commerce eye makeup market in the region in 2024.

Distribution of e-commerce eye makeup market in Southeast Asia as of June 2024, by segment

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Release date

August 2024

Region

Asia, APAC

Survey time period

June 2024

Special properties

including Indonesia, Thailand, Vietnam, the Philippines, Malaysia, and Singapore.

Supplementary notes

Based on first-hand data on Southeast-Asian market performance from Shopee and Lazada.

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Leading marketplaces

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4

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Mobile commerce

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Shopping behavior

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