As of January 2023, a survey conducted in Thailand revealed that the performance was the most critical factor when purchasing electronic devices, as stated by around 19.6 percent of respondents. It was followed by brand reputation and price, with respondent shares of about 17.2 percent and 17 percent, respectively.
Most important factors in purchasing electronic devices in Thailand as of January 2023
Characteristic
Share of respondents
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Standard Insights. (April 5, 2023). Most important factors in purchasing electronic devices in Thailand as of January 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1388577/thailand-considerations-in-buying-electronic-devices/
Standard Insights. "Most important factors in purchasing electronic devices in Thailand as of January 2023." Chart. April 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1388577/thailand-considerations-in-buying-electronic-devices/
Standard Insights. (2023). Most important factors in purchasing electronic devices in Thailand as of January 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1388577/thailand-considerations-in-buying-electronic-devices/
Standard Insights. "Most Important Factors in Purchasing Electronic Devices in Thailand as of January 2023." Statista, Statista Inc., 5 Apr 2023, https://www.statista.com/statistics/1388577/thailand-considerations-in-buying-electronic-devices/
Standard Insights, Most important factors in purchasing electronic devices in Thailand as of January 2023 Statista, https://www.statista.com/statistics/1388577/thailand-considerations-in-buying-electronic-devices/ (last visited July 22, 2024)
Most important factors in purchasing electronic devices in Thailand as of January 2023 [Graph], Standard Insights, April 5, 2023. [Online]. Available: https://www.statista.com/statistics/1388577/thailand-considerations-in-buying-electronic-devices/