As of 2023, in Portugal, Instagram surpassed TikTok in terms of the number of micro-influencers, as it registered almost 13 thousand, while TikTok had not even 10 thousand micro-influencers. Instagram also registered a superior number of mid-influencers, 1,741, contrasting with the 1,566 mid-influencers of TikTok. This social media platform had, however, more macro-influencers than Instagram, namely 150 versus 145. In terms of VIP influencers, TikTok surpassed Instagram once more, having 29 influencers, while Instagram had 19.
Number of Instagram and TikTok influencers in Portugal in 2022, by tiers
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Number of Instagram and TikTok influencers in Portugal in 2022, by tiers
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Sapo. (March 7, 2023). Number of Instagram and TikTok influencers in Portugal in 2022, by tiers [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1388553/portugal-number-of-instagram-and-tiktok-influencers-by-tiers/
Sapo. "Number of Instagram and TikTok influencers in Portugal in 2022, by tiers." Chart. March 7, 2023. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1388553/portugal-number-of-instagram-and-tiktok-influencers-by-tiers/
Sapo. (2023). Number of Instagram and TikTok influencers in Portugal in 2022, by tiers. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1388553/portugal-number-of-instagram-and-tiktok-influencers-by-tiers/
Sapo. "Number of Instagram and Tiktok Influencers in Portugal in 2022, by Tiers." Statista, Statista Inc., 7 Mar 2023, https://www.statista.com/statistics/1388553/portugal-number-of-instagram-and-tiktok-influencers-by-tiers/
Sapo, Number of Instagram and TikTok influencers in Portugal in 2022, by tiers Statista, https://www.statista.com/statistics/1388553/portugal-number-of-instagram-and-tiktok-influencers-by-tiers/ (last visited February 19, 2025)
Number of Instagram and TikTok influencers in Portugal in 2022, by tiers [Graph], Sapo, March 7, 2023. [Online]. Available: https://www.statista.com/statistics/1388553/portugal-number-of-instagram-and-tiktok-influencers-by-tiers/
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