Number of Instagram and TikTok influencers in Portugal 2022, by tiers
As of 2023, in Portugal, Instagram surpassed TikTok in terms of the number of micro-influencers, as it registered almost 13 thousand, while TikTok had not even 10 thousand micro-influencers. Instagram also registered a superior number of mid-influencers, 1,741, contrasting with the 1,566 mid-influencers of TikTok. This social media platform had, however, more macro-influencers than Instagram, namely 150 versus 145. In terms of VIP influencers, TikTok surpassed Instagram once more, having 29 influencers, while Instagram had 19.
