In 2022, the most popular local e-commerce marketing channel in the United States by a large margin was bazaarvoice, with 36 percent of product feeds on the platform. In second place was shareasale with approximately 20 percent. Rounding out the top five were rakuten, connexity and pepperjam, all with a share of channel feeds between three and four percent.
Share of product feeds on local e-commerce marketing channels in the United States in 2022
The data represents the usage of given channels out of all local channels, and is not reflective of the actual market share. Channels that are considered global (eg. TikTok, Snapchat) have been excluded.
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DataFeedWatch by Cart.com. (September 15, 2022). Share of product feeds on local e-commerce marketing channels in the United States in 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1388544/local-ecommerce-marketing-channels-united-states/
DataFeedWatch by Cart.com. "Share of product feeds on local e-commerce marketing channels in the United States in 2022." Chart. September 15, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1388544/local-ecommerce-marketing-channels-united-states/
DataFeedWatch by Cart.com. (2022). Share of product feeds on local e-commerce marketing channels in the United States in 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1388544/local-ecommerce-marketing-channels-united-states/
DataFeedWatch by Cart.com. "Share of Product Feeds on Local E-commerce Marketing Channels in The United States in 2022." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1388544/local-ecommerce-marketing-channels-united-states/
DataFeedWatch by Cart.com, Share of product feeds on local e-commerce marketing channels in the United States in 2022 Statista, https://www.statista.com/statistics/1388544/local-ecommerce-marketing-channels-united-states/ (last visited January 09, 2025)
Share of product feeds on local e-commerce marketing channels in the United States in 2022 [Graph], DataFeedWatch by Cart.com, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1388544/local-ecommerce-marketing-channels-united-states/
