Price comparison platform trovaprezzi.it was the leading channel for local e-commerce marketing actions. In 2022, the website displayed nearly 38 percent of product feeds from online stores, outdoing idealo (12 percent) and kelkoo (10.4 percent).
Share of product feeds on local e-commerce marketing channels in Italy in 2022
The data represents the usage of given channels out of all local channels, and is not reflective of the actual market share. Channels that are considered global (eg. TikTok, Snapchat) have been excluded.
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DataFeedWatch by Cart.com. (September 15, 2022). Share of product feeds on local e-commerce marketing channels in Italy in 2022 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1388512/popularity-local-ecommerce-marketing-channels-italy/
DataFeedWatch by Cart.com. "Share of product feeds on local e-commerce marketing channels in Italy in 2022." Chart. September 15, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1388512/popularity-local-ecommerce-marketing-channels-italy/
DataFeedWatch by Cart.com. (2022). Share of product feeds on local e-commerce marketing channels in Italy in 2022. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1388512/popularity-local-ecommerce-marketing-channels-italy/
DataFeedWatch by Cart.com. "Share of Product Feeds on Local E-commerce Marketing Channels in Italy in 2022." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1388512/popularity-local-ecommerce-marketing-channels-italy/
DataFeedWatch by Cart.com, Share of product feeds on local e-commerce marketing channels in Italy in 2022 Statista, https://www.statista.com/statistics/1388512/popularity-local-ecommerce-marketing-channels-italy/ (last visited January 06, 2025)
Share of product feeds on local e-commerce marketing channels in Italy in 2022 [Graph], DataFeedWatch by Cart.com, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1388512/popularity-local-ecommerce-marketing-channels-italy/
