In 2022, the most popular local e-commerce marketing channel in Germany by a large margin was neocom.ai displaying more than 25 percent out of all product feeds. In second place was idealo with a usage share of just under 15 percent, and in third place was kelkoo with 7.31 percent. Billiger and ladenzeile rounded out the top five.
Share of product feeds on local e-commerce marketing channels in Germany in 2022
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Share of channel feeds
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The data represents the usage of given channels out of all local channels, and is not reflective of the actual market share. Channels that are considered global (eg. TikTok, Snapchat) have been excluded.
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DataFeedWatch by Cart.com. (September 15, 2022). Share of product feeds on local e-commerce marketing channels in Germany in 2022 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1388503/popularity-local-ecommerce-marketing-channels-germany/
DataFeedWatch by Cart.com. "Share of product feeds on local e-commerce marketing channels in Germany in 2022." Chart. September 15, 2022. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1388503/popularity-local-ecommerce-marketing-channels-germany/
DataFeedWatch by Cart.com. (2022). Share of product feeds on local e-commerce marketing channels in Germany in 2022. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1388503/popularity-local-ecommerce-marketing-channels-germany/
DataFeedWatch by Cart.com. "Share of Product Feeds on Local E-commerce Marketing Channels in Germany in 2022." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1388503/popularity-local-ecommerce-marketing-channels-germany/
DataFeedWatch by Cart.com, Share of product feeds on local e-commerce marketing channels in Germany in 2022 Statista, https://www.statista.com/statistics/1388503/popularity-local-ecommerce-marketing-channels-germany/ (last visited July 23, 2024)
Share of product feeds on local e-commerce marketing channels in Germany in 2022 [Graph], DataFeedWatch by Cart.com, September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1388503/popularity-local-ecommerce-marketing-channels-germany/