Most used local e-commerce marketing channels in Germany 2022

Published by Statista Research Department, Mar 24, 2025
In 2022, the most popular local e-commerce marketing channel in Germany by a large margin was neocom.ai displaying more than 25 percent out of all product feeds. In second place was idealo with a usage share of just under 15 percent, and in third place was kelkoo with 7.31 percent. Billiger and ladenzeile rounded out the top five.

Share of product feeds on local e-commerce marketing channels in Germany in 2022

CharacteristicShare of channel feeds
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Showing entries 1 to 5 (5 entries in total)
Statistic: Share of product feeds on local e-commerce marketing channels in Germany in 2022

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Release date

September 2022

Region

Germany

Survey time period

March and April 2022

Supplementary notes

The data represents the usage of given channels out of all local channels, and is not reflective of the actual market share. Channels that are considered global (eg. TikTok, Snapchat) have been excluded.

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Statistics on " Digital retail media advertising in Europe "

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Overview

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Major players

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Germany

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France

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United Kingdom

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Marketer insights

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