Most used local e-commerce marketing channels in France 2022

Published by
Stephanie Chevalier,
Jan 18, 2024
In France, the most popular local e-commerce marketing channel in 2022 was idealo, displying 20 percent of product feeds from online stores. Tradetracker was in second place with 15.71 percent, and performancehorizon was in third place with ten percent. Rounding out the top five, kelkoo and stylight both had a usage share of just over seven percent in 2022.

Share of product feeds on local e-commerce marketing channels in France in 2022

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Release date

September 2022

Region

France

Survey time period

March and April 2022

Special properties

product feeds from 14,000 online stores worldwide

Supplementary notes

The data represents the usage of given channels out of all local channels, and is not reflective of the actual market share. Channels that are considered global (eg. TikTok, Snapchat) have been excluded.

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Germany

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France

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United Kingdom

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Marketer insights

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