During a 2024 survey, 65 percent of responding consumers from Sweden stated that the fact that their personal data could be collected without their consent or awareness was a very important concern of theirs regarding online targeted advertising. Meanwhile, roughly four in 10 expressed concerns regarding the fact that personalization of advertising limited their choice and access to special offers.
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Everything on "Digital advertising in the Nordics" in one document: edited and divided into chapters, including detailed references.
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