Online advertising practices experienced by Swedish consumers 2022

Published by Statista Research Department, Jul 3, 2023
During a 2022 survey, 75 percent of responding consumers from Sweden stated that they had experienced ads that appeared to have been tailored to them personally. Two-thirds saw hidden ads placed within search results.

Online advertising practices experienced by consumers from Sweden as of December 2022

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Release date

February 2023

Region

Sweden

Survey time period

October 24 to December 4, 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

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Statistics on " Digital advertising in Sweden "

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Other statistics that may interest you Digital advertising in Sweden

Overview

6

Formats

8

Social media

7

Programmatic

3

Consumer insights

6

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Topics

Digital advertising in the NordicsProgrammatic advertising in the UKAdvertising in EuropeAdvertising in the NordicsDigital advertising in Europe
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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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