Enterprises that make B2C e-commerce sales via a website in Portugal 2013-2024

Published by Beatriz Luz, Feb 10, 2025

In 2024, almost 14.5 percent of enterprises in Portugal made B2C e-commerce sales through a website. This was the highest value recorded during the period analyzed.

Share of enterprises that make B2C e-commerce sales via a website in Portugal from 2013 to 2024

CharacteristicShare of enterprises
2024 14.47%
2023 12.1%
2022 13.8%
2021 12%
2020 12.8%
2019 10.5%
2018 11.3%
2017 10.7%
2016 10.4%
2015 10.1%
2014 6.7%
2013 8%
Showing entries 1 to 12 (12 entries in total)
Created with Highcharts 7.2.2Share of enterprises8%8%6.7%6.7%10.1%10.1%10.4%10.4%10.7%10.7%11.3%11.3%10.5%10.5%12.8%12.8%12%12%13.8%13.8%12.1%12.1%14.47%14.47%201320142015201620172018201920202021202220232024
0%2.5%5%7.5%10%12.5%15%17.5%

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Release date

December 2024

Region

Portugal

Survey time period

2013 to 2024

Supplementary notes

All enterprises, without financial sector, are included (10 persons employed or more).
Data given are based on the annual Eurostat Model Questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises. The aim of the European ICT usage surveys is to collect and disseminate harmonised and comparable information on the use of Information and Communication Technologies in enterprises and e-commerce at European level.
Data coverage corresponds to code E_AWS_B2C of INDIC_IS (Information Society Indicators).

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