During a 2022 survey, more than half (or 50.6 percent) of responding small and medium-sized publishers from the United States said that they used digital tools to sell advertising spaces on their digital properties. In the meantime, roughly 30 percent of respondents stated that they had dedicated staff that to sell ad spaces.
Methods of selling advertising spaces on digital properties of small and medium-sized publishers in the United States as of October 2022
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Data Catalyst Institute. (January 13, 2023). Methods of selling advertising spaces on digital properties of small and medium-sized publishers in the United States as of October 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1388436/methods-selling-advertising-spaces-digital-properties-smes-usa/
Data Catalyst Institute. "Methods of selling advertising spaces on digital properties of small and medium-sized publishers in the United States as of October 2022." Chart. January 13, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1388436/methods-selling-advertising-spaces-digital-properties-smes-usa/
Data Catalyst Institute. (2023). Methods of selling advertising spaces on digital properties of small and medium-sized publishers in the United States as of October 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1388436/methods-selling-advertising-spaces-digital-properties-smes-usa/
Data Catalyst Institute. "Methods of Selling Advertising Spaces on Digital Properties of Small and Medium-sized Publishers in The United States as of October 2022." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1388436/methods-selling-advertising-spaces-digital-properties-smes-usa/
Data Catalyst Institute, Methods of selling advertising spaces on digital properties of small and medium-sized publishers in the United States as of October 2022 Statista, https://www.statista.com/statistics/1388436/methods-selling-advertising-spaces-digital-properties-smes-usa/ (last visited October 02, 2024)
Methods of selling advertising spaces on digital properties of small and medium-sized publishers in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1388436/methods-selling-advertising-spaces-digital-properties-smes-usa/