According to a December 2022 survey, around 96 percent of Vietnamese respondents confirmed engaging with Facebook and YouTube on a weekly basis or more. In terms of engagement frequency, Snapchat, LinkedIn, and Reddit were among the platforms with less than weekly engagement.
Frequency of engagement with social media and entertainment platforms among Vietnamese consumers as of December 2022, by platform
Characteristic
Less than weekly
Weekly or more
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McKinsey & Company. (February 23, 2023). Frequency of engagement with social media and entertainment platforms among Vietnamese consumers as of December 2022, by platform [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1388403/vietnam-frequency-of-social-media-and-entertainment-engagement-by-platform/
McKinsey & Company. "Frequency of engagement with social media and entertainment platforms among Vietnamese consumers as of December 2022, by platform." Chart. February 23, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1388403/vietnam-frequency-of-social-media-and-entertainment-engagement-by-platform/
McKinsey & Company. (2023). Frequency of engagement with social media and entertainment platforms among Vietnamese consumers as of December 2022, by platform. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1388403/vietnam-frequency-of-social-media-and-entertainment-engagement-by-platform/
McKinsey & Company. "Frequency of Engagement with Social Media and Entertainment Platforms among Vietnamese Consumers as of December 2022, by Platform." Statista, Statista Inc., 23 Feb 2023, https://www.statista.com/statistics/1388403/vietnam-frequency-of-social-media-and-entertainment-engagement-by-platform/
McKinsey & Company, Frequency of engagement with social media and entertainment platforms among Vietnamese consumers as of December 2022, by platform Statista, https://www.statista.com/statistics/1388403/vietnam-frequency-of-social-media-and-entertainment-engagement-by-platform/ (last visited July 22, 2024)
Frequency of engagement with social media and entertainment platforms among Vietnamese consumers as of December 2022, by platform [Graph], McKinsey & Company, February 23, 2023. [Online]. Available: https://www.statista.com/statistics/1388403/vietnam-frequency-of-social-media-and-entertainment-engagement-by-platform/
