During a 2022 survey, slightly more than two-thirds (or 68.4 percent) of responding small and medium-sized businesses (SMBs) from the United States somewhat or strongly agreed that without digital advertising revenue, they would not have been able to launch and sustain their businesses. On the other hand, 12.8 percent of respondents somewhat or strongly disagreed with that statement.
Importance of digital advertising revenue to the success of small and medium-sized businesses in the United States as of October 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Data Catalyst Institute. (January 13, 2023). Importance of digital advertising revenue to the success of small and medium-sized businesses in the United States as of October 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1388377/importance-digital-advertising-revenue-success-smbs-usa/
Data Catalyst Institute. "Importance of digital advertising revenue to the success of small and medium-sized businesses in the United States as of October 2022." Chart. January 13, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1388377/importance-digital-advertising-revenue-success-smbs-usa/
Data Catalyst Institute. (2023). Importance of digital advertising revenue to the success of small and medium-sized businesses in the United States as of October 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1388377/importance-digital-advertising-revenue-success-smbs-usa/
Data Catalyst Institute. "Importance of Digital Advertising Revenue to The Success of Small and Medium-sized Businesses in The United States as of October 2022." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1388377/importance-digital-advertising-revenue-success-smbs-usa/
Data Catalyst Institute, Importance of digital advertising revenue to the success of small and medium-sized businesses in the United States as of October 2022 Statista, https://www.statista.com/statistics/1388377/importance-digital-advertising-revenue-success-smbs-usa/ (last visited October 02, 2024)
Importance of digital advertising revenue to the success of small and medium-sized businesses in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1388377/importance-digital-advertising-revenue-success-smbs-usa/