Consumer willingness to buy used goods in Japan 2024

Published by C. Diep, Sep 17, 2024

The majority of consumers in Japan felt reluctant towards buying or using secondhand goods, as revealed in a survey conducted in May 2024. The largest share, almost 41 percent of respondents, stated that they did feel slightly hesitant to buy used items. Only around 10 percent had not reluctance at all towards secondhand goods.

Share of consumers feeling hesitant to buy and use secondhand goods in Japan as of May 2024

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Release date

August 2024

Region

Japan

Survey time period

May 8 to 9, 2024

Number of respondents

3,000 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

Original question: "Do you feel any hesitance towards buying and using secondhand goods?"

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