In the fiscal year 2023 (spanning from February 2023 to January 2024), Tommy Hilfiger generated 38.5 million and Calvin Klein 58.9 million U.S. dollars in advertising revenue. According to the financial filing of the PVH Corproation, who owns the brand, "the company generates royalty and advertising revenue from licensing the rights to access its trademarks to third parties, including the company’s joint ventures. (...) In exchange for providing these rights, the license agreements require the licensees to pay the company a royalty and, in certain agreements, an advertising fee."
Advertising revenue of the PVH Corporation worldwide in fiscal year 2022 and 2023, by brand
(in million U.S. dollars)
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Phillips-Van Heusen. (April 1, 2024). Advertising revenue of the PVH Corporation worldwide in fiscal year 2022 and 2023, by brand (in million U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1388372/pvh-corporation-ad-revenue-brand/
Phillips-Van Heusen. "Advertising revenue of the PVH Corporation worldwide in fiscal year 2022 and 2023, by brand (in million U.S. dollars)." Chart. April 1, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1388372/pvh-corporation-ad-revenue-brand/
Phillips-Van Heusen. (2024). Advertising revenue of the PVH Corporation worldwide in fiscal year 2022 and 2023, by brand (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1388372/pvh-corporation-ad-revenue-brand/
Phillips-Van Heusen. "Advertising Revenue of The Pvh Corporation Worldwide in Fiscal Year 2022 and 2023, by Brand (in Million U.S. Dollars)." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1388372/pvh-corporation-ad-revenue-brand/
Phillips-Van Heusen, Advertising revenue of the PVH Corporation worldwide in fiscal year 2022 and 2023, by brand (in million U.S. dollars) Statista, https://www.statista.com/statistics/1388372/pvh-corporation-ad-revenue-brand/ (last visited November 22, 2024)
Advertising revenue of the PVH Corporation worldwide in fiscal year 2022 and 2023, by brand (in million U.S. dollars) [Graph], Phillips-Van Heusen, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1388372/pvh-corporation-ad-revenue-brand/
