According to geolocated mobile user data, in March 2023 the majority of e-commerce consumers in Sweden were between the ages of 25 and 34, accounting for 54 percent of the market share. The age-group 18 to 24 was the second-largest demographic, with a 23 percent market share.
Distribution of mobile e-commerce shoppers in Sweden as of March 2023, by age group
Characteristic
Share of mobile audience
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Start.io. (March 20, 2023). Distribution of mobile e-commerce shoppers in Sweden as of March 2023, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1388344/ecommerce-shoppers-mobile-audience-sweden-age/
Start.io. "Distribution of mobile e-commerce shoppers in Sweden as of March 2023, by age group." Chart. March 20, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1388344/ecommerce-shoppers-mobile-audience-sweden-age/
Start.io. (2023). Distribution of mobile e-commerce shoppers in Sweden as of March 2023, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1388344/ecommerce-shoppers-mobile-audience-sweden-age/
Start.io. "Distribution of Mobile E-commerce Shoppers in Sweden as of March 2023, by Age Group." Statista, Statista Inc., 20 Mar 2023, https://www.statista.com/statistics/1388344/ecommerce-shoppers-mobile-audience-sweden-age/
Start.io, Distribution of mobile e-commerce shoppers in Sweden as of March 2023, by age group Statista, https://www.statista.com/statistics/1388344/ecommerce-shoppers-mobile-audience-sweden-age/ (last visited August 25, 2024)
Distribution of mobile e-commerce shoppers in Sweden as of March 2023, by age group [Graph], Start.io, March 20, 2023. [Online]. Available: https://www.statista.com/statistics/1388344/ecommerce-shoppers-mobile-audience-sweden-age/