According to a survey conducted in October 2022, being able to shop 24 hours a day was a reason to purchase cosmetic products online for 36 percent of respondents. The high point return rates of online shops followed with nearly 30 percent of respondents.
Leading reasons for purchasing beauty and cosmetic products on mail-order sites in Japan as of October 2022
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Share of respondents
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Neo Marketing. (May 11, 2023). Leading reasons for purchasing beauty and cosmetic products on mail-order sites in Japan as of October 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1388338/japan-reasons-to-order-cosmetics-online/
Neo Marketing. "Leading reasons for purchasing beauty and cosmetic products on mail-order sites in Japan as of October 2022." Chart. May 11, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1388338/japan-reasons-to-order-cosmetics-online/
Neo Marketing. (2023). Leading reasons for purchasing beauty and cosmetic products on mail-order sites in Japan as of October 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1388338/japan-reasons-to-order-cosmetics-online/
Neo Marketing. "Leading Reasons for Purchasing Beauty and Cosmetic Products on Mail-order Sites in Japan as of October 2022." Statista, Statista Inc., 11 May 2023, https://www.statista.com/statistics/1388338/japan-reasons-to-order-cosmetics-online/
Neo Marketing, Leading reasons for purchasing beauty and cosmetic products on mail-order sites in Japan as of October 2022 Statista, https://www.statista.com/statistics/1388338/japan-reasons-to-order-cosmetics-online/ (last visited July 22, 2024)
Leading reasons for purchasing beauty and cosmetic products on mail-order sites in Japan as of October 2022 [Graph], Neo Marketing, May 11, 2023. [Online]. Available: https://www.statista.com/statistics/1388338/japan-reasons-to-order-cosmetics-online/