Reasons for mail-ordering cosmetics in Japan 2022

Published by C. Diep, Jun 30, 2023
According to a survey conducted in October 2022, being able to shop 24 hours a day was a reason to purchase cosmetic products online for 36 percent of respondents. The high point return rates of online shops followed with nearly 30 percent of respondents.

Leading reasons for purchasing beauty and cosmetic products on mail-order sites in Japan as of October 2022

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Release date

May 2023

Region

Japan

Survey time period

October 20 to 23, 2022

Number of respondents

1,057 respondents

Age group

20-69 years

Special properties

respondents who have used supermarkets and online shopping websites

Method of interview

Online survey

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