In the fiscal year 2023 (spanning from February 2023 to January 2024), the PVH Corporation - owner of such brands as Tommy Hilfiger, Calvin Klein, or Heritage Brands - invested more than 534 million U.S. dollars in advertising activities worldwide. A year earlier, the company's ad spend stood at 492 million dollars, which constitutes an annual increase of roughly nine percent.
Advertising expense of the PVH Corporation worldwide in fiscal years 2020 to 2023
(in million U.S. dollars)
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Phillips-Van Heusen. (April 2, 2024). Advertising expense of the PVH Corporation worldwide in fiscal years 2020 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1388337/pvh-corporation-ad-spend/
Phillips-Van Heusen. "Advertising expense of the PVH Corporation worldwide in fiscal years 2020 to 2023 (in million U.S. dollars)." Chart. April 2, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1388337/pvh-corporation-ad-spend/
Phillips-Van Heusen. (2024). Advertising expense of the PVH Corporation worldwide in fiscal years 2020 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1388337/pvh-corporation-ad-spend/
Phillips-Van Heusen. "Advertising Expense of The Pvh Corporation Worldwide in Fiscal Years 2020 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1388337/pvh-corporation-ad-spend/
Phillips-Van Heusen, Advertising expense of the PVH Corporation worldwide in fiscal years 2020 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1388337/pvh-corporation-ad-spend/ (last visited November 22, 2024)
Advertising expense of the PVH Corporation worldwide in fiscal years 2020 to 2023 (in million U.S. dollars) [Graph], Phillips-Van Heusen, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1388337/pvh-corporation-ad-spend/