During a 2022 survey, 82.2 percent of responding small and medium-sized businesses (SMBs) from the United States somewhat or strongly agreed that digital advertising allowed them to target customers more efficiently than traditional advertising. On the other hand, approximately five percent of respondents somewhat or strongly disagreed with that statement.
Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022
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Share of respondents
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Data Catalyst Institute. (January 13, 2023). Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1388330/smb-digital-advertising-targeting-usa/
Data Catalyst Institute. "Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022." Chart. January 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1388330/smb-digital-advertising-targeting-usa/
Data Catalyst Institute. (2023). Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1388330/smb-digital-advertising-targeting-usa/
Data Catalyst Institute. "Share of Small and Medium-sized Businesses (Smbs) That Believed That Digital Advertising Allowed Them to Target Customers More Efficiently than Traditional Advertising in The United States as of October 2022." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1388330/smb-digital-advertising-targeting-usa/
Data Catalyst Institute, Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022 Statista, https://www.statista.com/statistics/1388330/smb-digital-advertising-targeting-usa/ (last visited July 22, 2024)
Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1388330/smb-digital-advertising-targeting-usa/