According to a 2022 survey, consumers in Brazil, Mexico, and Colombia were more prone to remember amusing ads. In Colombia, 95 percent of respondents mentioned being more likely to recall ads that were entertaining.
Share of consumers more prone to remember amusing ads in selected countries in Latin America in 2022
The research surveyed 12,000 consumers and business leaders in 14 countries, including Brazil, Mexico, and Colombia. The source does not provide an exact date of survey.
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AMI. (February 2, 2023). Share of consumers more prone to remember amusing ads in selected countries in Latin America in 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1388328/acceptability-entertaining-ads-latin-america/
AMI. "Share of consumers more prone to remember amusing ads in selected countries in Latin America in 2022." Chart. February 2, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1388328/acceptability-entertaining-ads-latin-america/
AMI. (2023). Share of consumers more prone to remember amusing ads in selected countries in Latin America in 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1388328/acceptability-entertaining-ads-latin-america/
AMI. "Share of Consumers More Prone to Remember Amusing Ads in Selected Countries in Latin America in 2022." Statista, Statista Inc., 2 Feb 2023, https://www.statista.com/statistics/1388328/acceptability-entertaining-ads-latin-america/
AMI, Share of consumers more prone to remember amusing ads in selected countries in Latin America in 2022 Statista, https://www.statista.com/statistics/1388328/acceptability-entertaining-ads-latin-america/ (last visited November 21, 2024)
Share of consumers more prone to remember amusing ads in selected countries in Latin America in 2022 [Graph], AMI, February 2, 2023. [Online]. Available: https://www.statista.com/statistics/1388328/acceptability-entertaining-ads-latin-america/
