UGC impacts on conversion rates worldwide 2022

Published by
Stephanie Chevalier,
Jun 15, 2023
A 3.2 percent conversion rate was observed in the 1,200 e-commerce websites analyzed running user-generated content (UGC) technology in 2022. Additionally, once visitors scrolled to a point where they encountered UGC, their likelihood of conversion increased by an average of 3.8 percent. Although UGC influenced conversion, the real impact was notable when visitors actively engaged with the content. During that year, users who interacted with UGC experienced a 102.4 percent increase in conversion.

User-generated content (UGC) impacts on conversion rates worldwide in 2022

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Release date

March 2023

Region

Worldwide

Survey time period

January to December 2022

Number of respondents

1,200 e-commerce websites*

Supplementary notes

* Activity on more than 1.5 million product detail pages.

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Overview

6

Selected markets

6

Leading players

5

Advertising channels

5

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

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Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
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