In 2022, a survey revealed that in the United States, the majority of fast fashion was purchased online, with nearly half of respondents reporting that they bought their fast fashion apparel through the internet. In comparison, 35 percent reported that they bought fast-fashion items in-store.
Share of shoppers who buy fast fashion online vs. in-store in the United States as of 2022
Characteristic
Share of respondents
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Alvarez & Marsal . (July 11, 2022). Share of shoppers who buy fast fashion online vs. in-store in the United States as of 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1388212/fast-fashion-shoppers-share-online-in-store-usa/
Alvarez & Marsal . "Share of shoppers who buy fast fashion online vs. in-store in the United States as of 2022." Chart. July 11, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1388212/fast-fashion-shoppers-share-online-in-store-usa/
Alvarez & Marsal . (2022). Share of shoppers who buy fast fashion online vs. in-store in the United States as of 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1388212/fast-fashion-shoppers-share-online-in-store-usa/
Alvarez & Marsal . "Share of Shoppers Who Buy Fast Fashion Online Vs. In-store in The United States as of 2022." Statista, Statista Inc., 11 Jul 2022, https://www.statista.com/statistics/1388212/fast-fashion-shoppers-share-online-in-store-usa/
Alvarez & Marsal , Share of shoppers who buy fast fashion online vs. in-store in the United States as of 2022 Statista, https://www.statista.com/statistics/1388212/fast-fashion-shoppers-share-online-in-store-usa/ (last visited August 25, 2024)
Share of shoppers who buy fast fashion online vs. in-store in the United States as of 2022 [Graph], Alvarez & Marsal , July 11, 2022. [Online]. Available: https://www.statista.com/statistics/1388212/fast-fashion-shoppers-share-online-in-store-usa/