A survey conducted in January 2022 revealed WhatsApp as the most used platform among social media and messaging apps in India, with 25 percent of respondents using it many times a day. This was followed by YouTube, Facebook, and Instagram. The source revealed, despite the popularity of social media and messaging apps among Indians, three-fifth of the population never used these platforms,mainly due to lack of access to technology or smartphones.
Frequency of using social media and messaging platforms in India as of January 2022, by platform
Characteristic
Many times a day
Once or twice a day
Many times a week
Once or twice a week
Very little
Never
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Konrad-Adenauer-Stiftung. (October 27, 2022). Frequency of using social media and messaging platforms in India as of January 2022, by platform [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1388171/india-social-media-and-messaging-app-usage-by-platform/
Konrad-Adenauer-Stiftung. "Frequency of using social media and messaging platforms in India as of January 2022, by platform." Chart. October 27, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1388171/india-social-media-and-messaging-app-usage-by-platform/
Konrad-Adenauer-Stiftung. (2022). Frequency of using social media and messaging platforms in India as of January 2022, by platform. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1388171/india-social-media-and-messaging-app-usage-by-platform/
Konrad-Adenauer-Stiftung. "Frequency of Using Social Media and Messaging Platforms in India as of January 2022, by Platform." Statista, Statista Inc., 27 Oct 2022, https://www.statista.com/statistics/1388171/india-social-media-and-messaging-app-usage-by-platform/
Konrad-Adenauer-Stiftung, Frequency of using social media and messaging platforms in India as of January 2022, by platform Statista, https://www.statista.com/statistics/1388171/india-social-media-and-messaging-app-usage-by-platform/ (last visited July 22, 2024)
Frequency of using social media and messaging platforms in India as of January 2022, by platform [Graph], Konrad-Adenauer-Stiftung, October 27, 2022. [Online]. Available: https://www.statista.com/statistics/1388171/india-social-media-and-messaging-app-usage-by-platform/