According to a biennial study on the distribution channels in the hotel industry in European countries, online travel agencies (OTA) accounted for the highest share of hotel bookings in Sweden in 2021, at more than 31 percent. By contrast, tour operators and travel agencies represented less than four percent of transactions.
Leading distribution channels in the hotel industry in Sweden in 2021, by market share
Characteristic
Share of hotel bookings
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HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (May 18, 2022). Leading distribution channels in the hotel industry in Sweden in 2021, by market share [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1388134/main-distribution-channels-hotel-industry-sweden/
HOTREC, und University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Leading distribution channels in the hotel industry in Sweden in 2021, by market share." Chart. May 18, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1388134/main-distribution-channels-hotel-industry-sweden/
HOTREC, University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (2022). Leading distribution channels in the hotel industry in Sweden in 2021, by market share. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1388134/main-distribution-channels-hotel-industry-sweden/
HOTREC, and University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Leading Distribution Channels in The Hotel Industry in Sweden in 2021, by Market Share." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1388134/main-distribution-channels-hotel-industry-sweden/
HOTREC & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, Leading distribution channels in the hotel industry in Sweden in 2021, by market share Statista, https://www.statista.com/statistics/1388134/main-distribution-channels-hotel-industry-sweden/ (last visited July 22, 2024)
Leading distribution channels in the hotel industry in Sweden in 2021, by market share [Graph], HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, May 18, 2022. [Online]. Available: https://www.statista.com/statistics/1388134/main-distribution-channels-hotel-industry-sweden/