According to a biennial study on the distribution channels in the hotel industry in European countries, direct phone bookings held the highest market share in Finland in 2021, accounting for roughly 25 percent of transactions. Online travel agencies (OTAs) followed behind, representing around 24 percent of bookings.
Leading distribution channels in the hotel industry in Finland 2021, by market share
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HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (May 18, 2022). Leading distribution channels in the hotel industry in Finland 2021, by market share [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1388059/main-distribution-channels-hotel-industry-finland/
HOTREC, und University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Leading distribution channels in the hotel industry in Finland 2021, by market share." Chart. May 18, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1388059/main-distribution-channels-hotel-industry-finland/
HOTREC, University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. (2022). Leading distribution channels in the hotel industry in Finland 2021, by market share. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1388059/main-distribution-channels-hotel-industry-finland/
HOTREC, and University of Applied Sciences and Arts Western Switzerland – Valais-Wallis. "Leading Distribution Channels in The Hotel Industry in Finland 2021, by Market Share." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1388059/main-distribution-channels-hotel-industry-finland/
HOTREC & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, Leading distribution channels in the hotel industry in Finland 2021, by market share Statista, https://www.statista.com/statistics/1388059/main-distribution-channels-hotel-industry-finland/ (last visited January 06, 2025)
Leading distribution channels in the hotel industry in Finland 2021, by market share [Graph], HOTREC, & University of Applied Sciences and Arts Western Switzerland – Valais-Wallis, May 18, 2022. [Online]. Available: https://www.statista.com/statistics/1388059/main-distribution-channels-hotel-industry-finland/
