In 2023, 76 percent of Portuguese consumers thought that brands should represent diverse communities in their advertising. The majority of respondents, a share of 75 percent, also thought that advertising should not be a cause of offense to consumers due to cultural misrepresentation. However, only 34 percent of respondents believed that advertising is the best medium to represent cultural diversity.
Consumers' attitudes towards advertising in Portugal in 2023
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Consumers' attitudes towards advertising in Portugal in 2023
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Sapo. (February 15, 2023). Consumers' attitudes towards advertising in Portugal in 2023 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1388024/portugal-consumers-attitudes-towards-advertising/
Sapo. "Consumers' attitudes towards advertising in Portugal in 2023." Chart. February 15, 2023. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1388024/portugal-consumers-attitudes-towards-advertising/
Sapo. (2023). Consumers' attitudes towards advertising in Portugal in 2023. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1388024/portugal-consumers-attitudes-towards-advertising/
Sapo. "Consumers' Attitudes towards Advertising in Portugal in 2023." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1388024/portugal-consumers-attitudes-towards-advertising/
Sapo, Consumers' attitudes towards advertising in Portugal in 2023 Statista, https://www.statista.com/statistics/1388024/portugal-consumers-attitudes-towards-advertising/ (last visited February 19, 2025)
Consumers' attitudes towards advertising in Portugal in 2023 [Graph], Sapo, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1388024/portugal-consumers-attitudes-towards-advertising/
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