During a 2022 survey, 52.6 percent of responding small and medium-sized businesses (SMBs) from the United States stated they used social media and video (Facebook, Instagram, YouTube, WhatsApp, Snapchat, etc.) for their business. Business websites (Wordpress, Wix, Weebly, Squarespace, etc.) came second with 38 percent.
Share of small and medium-sized businesses (SMBs) that used selected types of digital marketing and advertising tools in the United States as of October 2022
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Data Catalyst Institute. (January 13, 2023). Share of small and medium-sized businesses (SMBs) that used selected types of digital marketing and advertising tools in the United States as of October 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1387965/smbs-usedigital-marketing-advertising-tools-usa/
Data Catalyst Institute. "Share of small and medium-sized businesses (SMBs) that used selected types of digital marketing and advertising tools in the United States as of October 2022." Chart. January 13, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1387965/smbs-usedigital-marketing-advertising-tools-usa/
Data Catalyst Institute. (2023). Share of small and medium-sized businesses (SMBs) that used selected types of digital marketing and advertising tools in the United States as of October 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1387965/smbs-usedigital-marketing-advertising-tools-usa/
Data Catalyst Institute. "Share of Small and Medium-sized Businesses (Smbs) That Used Selected Types of Digital Marketing and Advertising Tools in The United States as of October 2022." Statista, Statista Inc., 13 Jan 2023, https://www.statista.com/statistics/1387965/smbs-usedigital-marketing-advertising-tools-usa/
Data Catalyst Institute, Share of small and medium-sized businesses (SMBs) that used selected types of digital marketing and advertising tools in the United States as of October 2022 Statista, https://www.statista.com/statistics/1387965/smbs-usedigital-marketing-advertising-tools-usa/ (last visited December 21, 2024)
Share of small and medium-sized businesses (SMBs) that used selected types of digital marketing and advertising tools in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www.statista.com/statistics/1387965/smbs-usedigital-marketing-advertising-tools-usa/
